Which Social Media Platform Used Most By Car Shoppers?
Social media continues to explode in popularity, but how do car shoppers use the many different forms of social media when researching and shopping for a car? While Facebook is extremely popular for millions of car dealers around the country, YouTube is actually used more by car shoppers who are researching which cars or trucks to buy or lease. According to a recent online survey from Swapalease.com, 43% of car shoppers turn to the social video site, compared to just 33% for Facebook.
See the complete results below. Where do you fall into this chart?
