WANT TO LEASE A CAR ONLINE? MANY U.S. CAR SHOPPERS “WOULDN’T EVEN KNOW WHERE TO LOOK”

Plenty Options Abound for Online Purchase; Few Options for Online Car Leasing

Online shopping for purchasing a car has never been more popular. But what about if you want to lease a car through an online channel? According to participants of a recent survey from Wantalease.com, many respondents wouldn’t even know where to start.

Executives at Wantalease.com and its sister marketplace, Swapalease.com, were curious about how average drivers feel about the online research and shopping process on a new lease. Click here to view complete results of a survey conducted throughout the month of June, 2014, presented to more than 1,000 drivers across the U.S., to gain insight into online shopping for a new lease.

Key Highlights

• When researching online to buy a car, the majority of men prefer KBB.com (72.2%), while women prefer Craigslist.org (66.1%). Swapalease.com executives believe this is because women are more familiar and comfortable with Craigslist having used the site to buy and sell a variety of items, in addition to cars. It is believed men prefer KBB.com because of its deep attachment to the automotive industry.
• Where do you go online to get a new lease? The majority of survey participants (approximately 60%) said there is either no current online destination for new lease offerings, or the existing destinations are “useless”.
• The majority of respondents say convenience, access to inventory, and comparison shopping are the largest benefits to online shopping
• The majority of respondents say the true price, car offered and the need to still speak with a dealer in person are the biggest drawbacks to online shopping. Broken down further, the majority of women indicated inaccurate information online (46.3%) and men indicated not enough information online (53.5%) as their largest frustrations in online shopping.
• While survey participants expressed their frustration with a lack of options for researching a new car lease online, the majority of respondents also wrote in that they would like more choices for used car leasing and payment calculators as well.

“The survey validates why Wantalease.com was launched to help level the playing field and provide more options for online research and shopping on brand new lease deals,” said Scot Hall, Executive Vice President of Wantalease.com.

Complete results of the Wantalease.com online survey are available by clicking here.