SWAPALEASE.COM ANNOUNCES HOLIDAY PROMOTION TO START ON BLACK FRIDAY

Online Retailer No Longer Views ‘Cyber Monday’ As Only Chance To Offer Deals

Cincinnati, OH (November 25, 2013)

Realizing that more retailers are expanding their Thanksgiving weekend holiday promotions, Swapalease.com announces its 2013 seasonal promotion will commence on Black Friday and run through Cyber Monday.

The nation’s largest online car lease marketplace will offer a lifetime membership to buyers for $29.00, down from its everyday $59.00 price. Sellers looking to exit their lease can take advantage of the holiday promotion and list their vehicle for up to 40% off the regular listing price, which varies depending on how aggressive they wish to advertise their vehicle.

“Brick and mortar retailers are making their holiday deals available to consumers earlier this year, so we would like to make our online deals available earlier as well,” said Scot Hall, Executive Vice President of Swapalease.com.

A cadre of popular brick and mortar retailers will open their stores to consumers as early as Thanksgiving day, giving shoppers the chance to grab great deals earlier than ever. In response, online companies such as Swapalease.com are no longer relegated to offering holiday deals only on Cyber Monday, a shopping holiday designed for online brands. Instead, online deals will also be offered on Black Friday, traditionally set up for brick and mortar outfits.

Auto sales have continued their expanded growth, on pace for 15.5 million new sales in 2013 compared with 14.9 million the previous year. Many dealers are planning special offers throughout Thanksgiving weekend. Swapalease.com’s expanded holiday promotion will also cater to consumers looking to shop for a different vehicle by choosing from thousands of leases throughout the country.

The company matches a buyer looking for a car lease with a driver looking to exit their existing lease contract. The two parties find one another on Swapalease.com and then work with the lease company to transfer ownership of the lease from the first person to the second, who then completes what is remaining on the lease. Buyers taking advantage of the Swapalease.com holiday promotion will become lifetime members of the marketplace, making them eligible to take over as many leases in the coming years while avoiding the sign-up fee each time. “Essentially, once you become a lifetime member you could get a different car every year without membership fees and dealer down payment requirements,” added Hall.