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Ram plans to pitch pickup trucks at Wal-Mart shoppers
Shoppers filling their carts at Wal-Mart stores could soon find a new addition to the aisles stacked with bargain-priced food, clothes and camping equipment.
Chrysler will promote its Ram pickup trucks at Wal-Mart locations nationwide, hoping to catch the attention of
car leasing customers among the retailer’s busy shoppers. The two corporations see a large overlap between the legions of hunting and fishing enthusiasts who often buy their gear at Wal-Mart and the drivers who love finding
lease specials on rugged pickup trucks.
Their deal comes as Ram launches a new "Code of the West" advertising campaign in an effort to pick up market share from rival pickups like the Ford F-Series and Chevrolet Silverado.
"We recognize the alignment between truck buyers, the hunting and fishing lifestyle and Wal-Mart," Ram truck advertising chief Marissa Hunter told reporters. "We are working on a promotion that brings all three together."
Consumers will first find buying deals for models like the Ram pickup, which combines a 390-horsepower V8 engine with 20-miles per gallon fuel efficiency. Additional collaborations could include the Ram Power Wagon and a future compact pickup being spun off from its corporate cousin, the Fiat Strada.
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