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Porsche plans for rising U.S. demand
American drivers rushed to buy Porsche sports cars in June, pushing the German automaker to announce plans to boost production of its popular Cayenne model.
Porsche
vehicle lease dealers tallied a 19 percent jump in U.S. deliveries last month, including its Boxster, Cayman and 911 coupes, Cayenne SUVs and Panamera four-door sports sedans. Overall, customers drove off in 2,546 Porsche cars for the month, compared to just 2,141 in June 2010.
The growth helped the company record a 42 percent rise for the first six months of 2011, as it handed over the keys to 15,542 vehicles in North America.
In response, Porsche factories will boost their global Cayenne output between 10 and 20 percent starting in 2012. The move should help to reduce
car leasing customers’ waiting time, which has stretched from the typical six months to as much as a year in emerging markets such as China.
"The U.S. market is still characterized by a degree of volatility that shouldn't be underestimated," Porsche sales chief Bernhard Maier told reporters. "In the coming years, growth is conceivable in the U.S. to help return to levels seen before the crisis."
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