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Porsche cleans up its act with hybrid sports cars
Facing growing regulations on vehicle emissions, Porsche is planning to build a hybrid version of every model in its fleet, the Automotive News reports.
The plan would help customers continue their sports car leasing
habits without adding extra pollution to the skies.
Environmental leaders in the European Union have given Porsche a goal of reducing its carbon dioxide emissions from 255 grams per kilometer today to just 216 grams by 2015.
Porsche's strategy could also help its bottom line. Drivers often assume that they have to make a trade-off between performance and efficiency. But by building cars that are both quick and clean, the automaker could inspire some buyers to ask how to get out of a lease from rival car brands.
Earlier this year, Porsche launched a hybrid version of its Cayenne SUV, and plans to launch its first electrically powered sports car - the 918 Spyder - by 2014. Next, it will begin the design process for hybrid versions of the 911, the Boxster and the Cayman, company officials say.
"In the future, we will have hybrid drive in every model line," Porsche's development chief Wolfgang Duerheimer told reporters. "We want to learn how we can electrify all our sports cars in the future."
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