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Porsche Cajun will be an SUV for a wider market
Drivers who plan on
leasing a car that is both nimble and rugged got a new option this week when Porsche announced plans to develop a small, cheap SUV.
Auto industry experts had been guessing for months whether the German company would add another sports utility vehicle to its lineup to build on the success of the Cayenne.
Now Porsche has confirmed those rumors, and says it will name the new car "Cajun" - a contraction of Cayenne Junior and a nod to spicy New Orleans culture. The automaker plans to market the new car to younger customers who can't afford the $48,000
vehicle lease for an original Cayenne, according to Bloomberg.
Porsche is still laying plans for designing the vehicle, sales and marketing head Bernhard Maier said in a statement this week. The company could develop the Cajun in-house or design it around a shared platform from a partner like the Volkswagen Group.
Pundits have already projected that the Cajun could go into production as soon as 2013 by sharing a platform and other components with VW's Audi Q5. Maier would not confirm that report, but Porsche told its German workers this week that it planned to increase cooperation with VW by creating future platforms for its sports cars and luxury sedans.
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