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Hyundai makes car leasing high tech for New Equus sedan
Later this year, Korean automaker Hyundai plans on releasing its top-of-the-line luxury sedan the Equus in the North American Market. While the $50,000 vehicle looks to be one of the most popular
cars for lease of the coming year, lessees will find an added bonus when driving the lavish vehicle - a new iPad.
Drivers will receive the diminutive tablet computer, which officially went on sale this past weekend, loaded with an electronic copy of the vehicle's extensive operations manual and a specialized application that allows drivers to schedule service appointments and oil changes.
Analysts view the move as an effort by Hyundai to attract a newer, more tech savvy demographic and increase the buzz around its first luxury vehicle in the American market.
"They are trying to position themselves as a modern, in-touch, technologically savvy brand," Mike Bloxham, director of insight and research at Ball State University's Center for Media Design, told the LA Times. "It is the sort of innovation you would expect from BMW or Mercedes, but not Hyundai."
Hyundai expects to sell around 3,000 Equus' this year, according to ITProPortal.com.
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