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Automakers set to impress with car commercials during Super Bowl

Sports fans who settle down to watch the Super Bowl on February 5 may be tempted to run out at halftime to visit their local car leasing dealers.

Automakers are pouring on the pressure to capture audience attention from the estimated 110 million television viewers with an array of new ads. Priced at $3.5 million for every 30 seconds of air time, the costly commercials will include entries from Chrysler, Audi, Toyota and Volkswagen.

Many critics said that VW took the top honors for its humorous ad during last year’s football championship game that featured a child dressed as Star Wars' Darth Vader trying to use "the force" to start his father's car. Emboldened by the plaudits, VW has upped the stakes for this year’s advertising venture with a longer, 60-second spot.

"Last year's Super Bowl campaign was an overwhelming success for the brand," said Brian Thomas, VW's general manager of brand marketing. "We see this year's Super Bowl as a great way to continue this success."

The commercial has its competition cut out for it, however. Other vehicle lease pitches expected to run during the Big Game include spots from Chevrolet, Cadillac, Honda, Acura, Hyundai, Kia and Lexus.

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Time Magazine

Websites like Swaplease.com have helped facilitate such transactions. You pay to dump a lease, but the price can be thousands less than you would owe if you turned the lease in early to a dealer. Meanwhile, buyers can pick up some sweet rides for hundreds less than their normal cost, with short-term contracts and no down payment.

USA Today

Consumers aren't limited to what's being offered on the auto lots. They can buy a car, or take over someone else's lease on Web sites like Swapalease.com, a popular site that act as matchmakers between buyers and sellers.

Wall Street Journal

Terminating a Car Lease

The problem:

Getting out of a cal lease early
The Solution:

Find someone to take over your lease through service such as Swapalease.com. The site charges a fee to post a listing, and say finding someone is easiest for leases with 24 months or less left.

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