No Script Survey Results Show Women Still Looking For Alternate Channels to Avoid The Dealer

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WOMEN AND MEN ARE MOSTLY IN FAVOR OF THE TESLA MANUFACTURER-DIRECT CAR SHOPPING MODEL

Survey Results Show Women Still Looking for Alternate Channels to Avoid the Dealer

Cincinnati, OH (July 13, 2015)

Swapalease.com, the nation’s largest car lease marketplace, released results of its latest survey asking how interested consumers are to Tesla’s manufacturer-direct model when car shopping. According to the survey results, 67.4% of women and 75.0% of men are “all in favor of it”.

The online survey was presented to more than 2,500 consumers across the U.S. from May 10 – May 30, and the purpose was the find out if car shoppers are interested in buying or leasing a car directly from the manufacturer. Tesla has quickly grown in popularity for its feature-rich electric vehicles, yet its manufacturer-direct model has been a topic of much debate throughout the automotive industry.

As a benchmark to the survey, 54.4% of women polled said they were familiar with Tesla’s model compared with 77.3% of men. Among the other key findings:

  • When asked what would prompt consumers to go direct to the manufacturer for their next car purchase or lease, 50% of women said they wouldn’t mind avoiding the dealer negotiation process, compared to 46.5% of men. 33% of women and 31% of men feel they could get a better deal directly from the manufacturer.
  • 50% of women also feel the direct model would work for all car and truck brands, both domestic and foreign, compared to 57% of men.
  • 14% of women say they would still want to pick up their car at the dealer compared with 26% of men. Also, 50% of women said they can do service and financing without the dealer compared with only 38% of men.

“This survey clearly indicates that there is a lot of room for improvement with the experience women currently have at the dealership,” said Anne Fleming, President of Women-Drivers.com. “While our surveys also indicate that this is improving, it may not be occurring fast enough.”

Interestingly enough, only 12% of women said they would also shop for jewelry online, compared with 69% of men. Also, 41% of women said they would buy or sell a home without a real estate agent, compared with 40% of men. Lastly, 46% of both men and women would purchase tickets to a sporting event online.