RETRO FEATURES PEOPLE STILL SEEK IN A CAR

Swapalease.com Analyzed More Than 20,000 Vehicle Feature Searches

Cincinnati, OH (May 8, 2014)

Yes, there are car shoppers in 2014 that still look for a cassette deck in a vehicle. Swapalease.com analyzed more than 20,000 vehicle searches on its popular car lease marketplace to find items and features people still seek in a car or truck. Some items were popular decades ago, while others have traditionally been only for select tastes.

T-Tops: If you’re old enough to be a fan of “Smokey And The Bandit,” you’ll realize why T-Tops are still a fan favorite for some. These car features are still sought out by Swapalease.com shoppers, although they represent less than 1% of total searches for features in the marketplace.

Targa Roof: Known as a semi-convertible body style, a Targa Roof, also known as a Targa Top, was made popular by Porsche. Targa Tops are different than T-Tops in that it allows for a more open rooftop feel. Like T-Tops, these roof features represent less than 1% of total searched features in the Swapalease.com marketplace.

Cassette Deck: Remember having to rewind your favorite song a million times until the cassette was ruined? A certain number of Swapalease.com shoppers apparently long for those days. This feature is still requested in 0.2% of searches.

Running Boards: These features add muscle to any truck. Perhaps this item is a dying breed because they just don’t look right on SUVs and Crossovers, but Running Boards are represented in 1.6% of searches on Swapalease.com.

Leatherette: Nothing says luxury like the soft, supple touch of vinyl on your skin as you sit in bumper-to-bumper traffic on the freeway – during summer. Leatherette, or synthetic leather, is represented in 1.9% of searches on Swapalease.com.

“There are certain features that were once popular that you typically no longer find in a car, nevertheless a car lease no older than 2011,” said Scot Hall, Executive Vice President of Swapalease.com. “However, there are a few hardcore fans out there that continue to seek vehicles with these items, even on the Swapalease.com marketplace.”