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LATEST AUTOMOTIVE SURVEY SHOWS MORE WOMEN PLAN TO LEASE
Swapalease.com Survey Data Reveal Latest Gender Differences In Car Leasing
Cincinnati, OH (July 18, 2013)
A new survey from national car lease marketplace Swapalease.com reveals new insight into the difference in how men and women view a car lease. Swapalease.com, the nation’s largest car lease marketplace, conducted an online poll of 700 drivers during May. While the results show women have been reluctant to lease in the past, that trend may change in the coming years.
According to the results, 42.2% of women said they had never leased a car, compared with 23.6% of men. Conversely, 15.5% of women have leased five or more cars in their lifetime, compared with 26.2% of men. Looking forward, though, 67.2% of women say they are “likely” or “extremely likely” to consider leasing their next vehicle, compared to roughly the same amount of men (70.4%).
“The increased number of women interested in leasing their next vehicle can be attributed to the fact that women are more educated about car lease shopping today,” said Anne Fleming, President and Car Buying Advocate for Women-Drivers.com. “Leasing isn’t as mysterious anymore to women, and our Women Satisfaction Index shows that women have a better experience at the dealership today when leasing a vehicle.”
The survey also shows there are specific gender preferences among certain vehicle brands. While many brands are viewed similarly between the two genders, men prefer BMW and Cadillac over women. However, more women prefer Honda, Lexus, Toyota and Nissan compared with men. “Women shop with practicality and value in mind compared with performance, which supports why women would choose these brands,” added Fleming.
Other findings from the results show 40% of men prefer lease terms of 24 months, while 33.6% of women prefer 36-month terms. Additionally, more women prefer less expensive monthly payments, with 44.2% of women seeking a lease for $299 or less compared to just 24.7% of men.
Swapalease.com enables lease shoppers to customize a number of characteristics on their next lease, including price, months remaining and mileage. Shoppers can search for vehicles that have specific terms that best fit their current automotive needs. What’s more, drivers can also use Swapalease.com to exit their lease on their terms, without financial penalty.
About Women‐Drivers.com
Women‐Drivers.com is the premier women’s online review service, connecting women to Certified Women-Drivers Friendly® Car Dealers. The company facilitates extraordinary experiences and lasting relationships between these two groups. Women‐Drivers.com publishes highly engaging Facebook women+family content and provides car dealers innovative digital marketing solutions that build trust and transparency, resulting in greater sales and servicing from women. Follow on Twitter @womendrivers
www.swapalease.com is the first and only full-service online marketplace of in-process vehicle leases. With the goal of matching individuals who are currently leasing vehicles they wish to get out of, with individuals who are looking for short-term leases with attractive payments and no money down, it’s the perfect way to find the perfect vehicle for you.
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