Interest in Automotive Leasing on the Rise

Media Contact:
Scot Hall
(513) 381-0100 x 1000

CINCINNATI, Mar. 22, 2010

Recent industry news reports that lease penetration is due to increase up to 40% in many market segments with overall projections for 2010 ranging from 18 to 25 percent. Domestic automakers that exited leasing in the fall of 2008 are leading the charge in increased leasing. “These same lessors moved back into leasing in late 2009 and are now offering more incentives and subsidized residuals ultimately making leases more attractive for consumers” said leasing expert Richard Joseph of the Joseph Auto Group and president of lease transfer service.

Leasing offers manufacturers several advantages over alternative sales and financing methods such as client retention and increased customer loyalty. In addition, leasing permits consumers to step up to more expensive vehicles permitting manufacturers to obtain higher unit transaction prices. It is also permits manufacturers to better manage production and inventories from the client cycles leasing creates. search data mirrors renewed interest in leasing by automotive consumers. has seen a three-fold increase in consumer searches when compared to the same time period a year ago across all makes. This increase may reflect a change in consumer behavior due to the strong value proposition created by taking over a lease as the economy emerges from recession. has created an established reputation for having an attractive inventory of leases available. Consumers have found that transferring a lease through is a financial win for both the individual exiting their lease as well as for the one taking it over.

Several manufacturers that are well represented on showed even more growth. Especially noteworthy was Toyota with above average search requests despite their recent well publicized recalls.

About is the world’s largest automotive lease marketplace and the pioneer in facilitating lease transfers online using a patented process. First conceptualized in 1997, has evolved into the leading automotive consumer online destination servicing all aspects of the automotive leasing lifecycle and provides programs (including new leases and for sale vehicles) for both consumers and dealers in the U.S. and Canada. The company is headquartered in Cincinnati, Ohio. For more information, call 866-SWAP-NOW or visit

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