Swapalease.com Site Traffic Up 200% in Top Markets in June 2009 from Last Year; Buyer Searches Strong

Swapalease.com, the world’s largest auto lease marketplace, is reporting a 203% increase in site traffic from Los Angeles and a 171% increase in site traffic from New York City in June 2009 compared to June of last year. Overall site visits also increased from June 2008 to June 2009.

Top vehicle searches have increased since June of 2008, as well, including searches for most BMW models. The BMW 3 Series, 5 Series and 7 Series models in particular have maintained top five spots in the search lists both years.

Swapalease.com officials attribute the increase in traffic to a number of factors including job loss and the economy, greater awareness about lease transfers as an option, and a greater number of vehicle leases available for transfer in the Swapalease.com online marketplace.

Pioneered in the late 1990s, Swapalease.com’s patented process helps consumers get into and out of car leases online. The company works closely with major leasing companies to ensure that consumers have a safe and fun experience using the service.

"We attribute much of our success over the past ten years to our repeat customers and word-of-mouth referrals," says Scot Hall, EVP of Operations for Swapalease.com. "Our customers come back again for a second or third vehicle and let their friends know when they’ve had a good experience. Our goal is to continue to exceed the expectations of our customers for years to come."