Social Media Strategy Drives Success for Swapalease.com

by Swapalease.com 28. May 2009 02:26

Swapalease.com, the world’s largest auto lease marketplace, has more than doubled its goal with its latest social media strategy on Facebook.com.

The company recently launched a free car lease (or loan) payment promotional giveaway on the social networking site as part of the Swapalease.com 10th year Anniversary Celebration.

"We’ve received an incredible response from our fans on Facebook who are engaged and eager to share their success stories with other Swapalease.com fans," says Scot Hall, EVP of Operations at Swapalease.com.

Last week, one such fan, Jeff Greenhalgh wrote, "I found my dream 2008 Hummer at the monthly payments I could afford only on Swapalease.com! Swapalease.com benefits both buyers and sellers…I am hooked." Another fan, Carol Kassab of Detroit wrote, "I love my Mercedes C230 that I found through Swapalease. You guys rule!"

Other Swapalease.com fans are using the company page to post questions about leasing and the types of vehicles they are looking for. Fans respond with details about the vehicles they have listed in Swapalease.com’s online marketplace.

Swapalease.com has exceeded their goal by 200% with well over a thousand fans and still growing. Due to the success of the current promotion, the company plans to make Facebook promotions and social media marketing an ongoing initiative in the future.

Lease transfers, also known as lease assumptions or lease swaps, is when a consumer takes over the remaining payments for someone who wishes to get out of their existing car lease early for various reasons.

Swapalease.com pioneered the facilitation of lease transfers online ten years ago and contributes its growth the past ten years to superior customer service and a great selection of vehicles in every price range, which is unparalleled by any other company in the industry.

"Swapalease.com wants to give something back to its loyal clients and raise awareness for those who still might not know that lease transfers are an option," says Hall. "We are looking forward to continuing to grow our fan base on Facebook and beyond."

 

Tags:

automotive, leasing, general motors, cars for sale, lease cars | Blog

Win a FREE car payment!

by Swapalease.com 22. May 2009 19:29

SWAPALEASE.COM WANTS TO MAKE YOUR CAR PAYMENT FOR YOU THIS MONTH!!!! 

In celebration of our 10th Anniversary in business, we are giving away a FREE CAR LEASE OR LOAN PAYMENT (up to $500) to one of our lucky fans** on Facebook! 

To become a fan of our Official Swapalease.com Facebook Fan Page, join for free or log in to your existing Facebook account by clicking here or by following this link: http://www.facebook.com/pages/Swapaleasecom/54470456366. 

If you are already a fan you will automatically be entered for a chance to win. Simply log in and check our page for updates, sales specials and for more announcements about our continuing 10th Anniversary celebration.

BE SURE YOU ARE A FAN OF THE OFFICIAL SWAPALEASE.COM FAN PAGE ON FACEBOOK BY MAY 31ST TO BE ENTERED IN OUR DRAWING.

WE WILL BE DRAWING THE NAME OF ONE LUCKY FAN ON MONDAY JUNE 1ST. 

Follow us on Twitter @Swapalease_com for real-time updates on everything car-related and to stay current on what’s new at Swapalease.com. Click here or follow this link to find us: http://twitter.com/Swapalease_com 

Please call one of our friendly customer support representatives at 1-866-SWAP-NOW if you need assistance joining Facebook or becoming a fan of Swapalease.com.  

We are here to help you become an official member of our Swapalease.com community

and of course, to help make your lease transfer transaction as easy as possible, whether you’re buying or selling, or both!  

Swapalease.com is the world’s LARGEST auto lease marketplace and has been helping customers exit their lease early since 1999.

Check out our great deals by visiting us at Swapalease.com 

Stay tuned for more details about our continuing 10th Anniversary Celebration. 

Please pass this on to your friends, family and co-workers.  

**Prize drawing excludes all Swapalease.com employees and household members. Other restrictions may apply.

Tags:

automotive, leasing, general motors, cars for sale, lease cars | Blog

Swapalease.com Lease Buyer Feedback

by Swapalease.com 19. May 2009 20:56

The 10 Ten Reasons buyers use Swapalease.com...

  1. Short term leases
  2. No money down
  3. Incentives offered by motivated lease sellers
  4. Attractive monthly payments
  5. Easy and straightforward process
  6. Want or need a new vehicle
  7. Permits changing vehicles often
  8. No hidden fees or charges
  9. Vehicles with extra remaining miles
  10. Leases with attractive buyouts

Flexibility and financial concerns are the types of reasons most often stated by lease buyers for using Swapalease.com.  In many cases, lease buyers indicate some sort of lifestyle change as the motivation for using the service.  For instace, a newly married couple learns that they have a baby on the way and quickly realize that their lease on the two seater BMW convertible will not be a good family hauler.  Another trend is clients using the service to obtain a convertible for their warm weather home in the summer months and a SUV for their cold weather residence in the mountains during the winter.  Regardless, the flexibility and value that using Swapalease.com offers is a common lease buyer thread. 

Also noteworthy, the idea of incentives being offered by motivated sellers. Not only noteworthy due to the fact that a seller may be willing to pay you to take over their vehicle, but also because Swapalease.com holds the patent to this online technology. As a result, Swapalease.com is the only automotive web site where users can benefit from cash incentives effectively making all lease offerings attractive and the value proposition for buyers even greater.

Would you lease a GM vehicle?

by Swapalease.com 13. May 2009 18:26

Despite recent challenges among domestic automakers, many of General Motors' models are still in high demand among lessees, according to Swapalease.com. 

The site announced its top vehicle-lease searches for April and several GM models remained at the top of the lease-takeover marketplace, including the GMC Acadia, which was No. 2 on the list, and the Cadillac Escalade. 

In fact, the popularity of the Acadia actually increased during the month, while the Escalade remained steady, officials noted. 
 
Not to mention, the GMC Sierra C/K 1500, Chevrolet's Corvette and Tahoe, and Cadillac's CTS were just outside the top 10 for the month.

"This increase in demand means that many people are still looking to lease GM vehicles," shared Scot Hall, executive vice president of operations for Swapalease.com. "We provide a Web site with a terrific selection of leased GM vehicles, many with low payments and large incentives." 

That said, European vehicles continued their first-quarter dominance of Swapalease.com's list.

BMW took five of the top 10 spots, including the 3 Series at No. 1, while Mercedes took two spots and Porsche's 911 was at No. 7. 

The complete top 10 is as follows:

1. BMW 3 Series

2. GMC Acadia

3. BMW X5 Series

4. Mercedes-Benz E Class

5. BMW 7 Series

6. BMW M3

7. Porsche 911

8. BMW 6 Series

9. Mercedes-Benz S Class

10. Cadillac Escalade

My First Blog

by john 13. May 2009 00:06

Testing post

Tags:

Powered by BlogEngine.NET 1.5.0.7
Theme by Mads Kristensen

About the author, Scot Hall...

As an automotive enthusiast with over 15 years of experience in the automotive business, Mr. Hall is an automotive expert.  In addition to his retail automotive experience with an emphasis on automotive consumer finance including leasing, he was part of the original team that pioneered online lease transferring at Swapalease.com back in the late nineties. 

Since becoming a member of the Swapalease.com team, Mr. Hall has helped grow the company and establish it as the clear leader in online automotive lease transfers.  In fact, under his leadership Swapalease.com was named as one of the Cincinnati Business Courier’s Fast 55, a list comprised of the fastest growing private companies in terms of revenue in the greater Cincinnati area.

Swapalease.com provides a simple and affordable way for consumers to exit their leases early with no penalties as well as great deals for consumers looking to get into short-term leases with no money down and low monthly payments. Swapalease.com receives millions of visitors annually and has been featured in stories by USA Today, Time Magazine and MSNBC, among others.

Mr. Hall, holds a B.S.B.A. from the University of Cincinnati in Marketing and Management.  Presently, he is the Executive Vice President of Operations for Swapalease.com.

Page List